AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (AMACOM, 2018).
Here's some food for thought: if you really want to please your customers, stop listening to them. Instead, design and market your product or service around the landscapes of people's lives-the projects, tasks, jobs, concerns, and activities that...
Learn how to successfully run a project status meeting.
An interview with McKinsey's Claudio Feser on his study of serial innovators.
Learn how to convert workforce data into meaningful insights to grow your company.
University Health System's Administrative Professionals Academy is a case study in excellence.
Next week Bob, a junior executive, has to present his team’s project status to senior management. Whenever he even thinks about his presentation, his hands start shaking, he starts perspiring, and his stomach starts dancing the jitterbug.
Learn how important coaching is to your role as manager and leader.
Learn how to use the skills of a salesperson to make better speeches.