Analytical Skills 
Improve business decisions by learning how to gather, interpret and present data.

Develop specialized skills and strategies to help you assess patterns, identify relevant questions, gain data-driven insights and effectively share analytical information with others.

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How Social Media Can Impact your Brand | AMA

How to ensure social media work for, not against, your organization's branding efforts.

Social Media's Instant Access Means Instant Engagement

Knowing the members of your sales force will enable you to get them engaged and behind a winning program.

Sometimes You Have to Lose to Win: A Lesson from Running Legend Grete Waitz

I’m not writing about Grete Waitz because she was a sports superstar. My purpose here is to write about Grete Waitz the super human being.

Soft Skills by Any Other Name

A new study by i4cp underscores the importance of solft skills in business.

Sparking Innovation

A new AMA/HRI survey shows that companies value innovation. The problem is that they're not very good at it. Nearly half of the survey respondents said they "do not have a clear understanding as to how my company can become more innovative."

Speaking Excellence

Understand these four critical steps to perfect your speaking skills.

Speed and Sustainability:

Learn how to bring about change effectively and efficiently.

Sponsorship and Event Marketing Gets a Fact-Based Makeover

If your company's big-buck event sponsorship decisions are based on gut feelings instead of solid analysis, don't expect a terrific ROI. Here is some expert advice to make sure your marketing efforts pay off....

Spotco, a Successful Small Business Turnaround Story

SpotCo, a hot New York boutique ad agency, hit some major road bumps as it became larger and more successful. Here's a look at how it dealt with its problems and became a happier, more productive, less autocratic place to work....

Spotting Exceptional Talent

All too often, someone who “looked great on paper” turns out to be a disastrous hire. Read our exclusive interview with Pulitzer Prize-winning journalist George Anders, author of The Rare Find: Spotting Exceptional Talent Before Everyone Else, to learn how to hire the superstars and avoid the clunke

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