Analytical Skills 
Improve business decisions by learning how to gather, interpret and present data.

Develop specialized skills and strategies to help you assess patterns, identify relevant questions, gain data-driven insights and effectively share analytical information with others.

Topics

Six Truths about "Really'" Putting the Customer First

Sure, your company's mission statement says the customer is number one, but what are your people doing to back up those lofty goals?...

Sharpening Customer Focus

How companies can boost performance by shifting focus to the customer.

Stop Torturing Your Sales Teams

Smart sales managers work hard to avoid five afflictions that erode morale and performance.

Telling Your Brand Story

Every member of your sales staff should be a "brand ambassador" who is able to explain your company's brand story in 30 seconds. By articulating your brand story, sales staff will convey your company's unique advantages, engage the customer, and...

Ten Common Obstacles That Limit Your Persuasion Success

According to Kurt Mortensen, author of the new book <i>Persuasion IQ</i>, there are 10 things you may be doing right now to cause people to resist you and your message....

The 3 Major Sins of Sales Management

The importance of choosing the right people for the right sales roles.

The 5 Most Common Negotiation Tactics and How to Counter Them: AMA Research

Don’t be intimidated by the most common negotiation tactics. See how you can prepare yourself and be successful in any negotiation scenario.

The Art of the Product Discounting Strategy

How to bring in new customers by offering strategic discounts.

The Best Kept Secret of the Selling World

In business, too much attention is paid to the cost of a solution to a problem. Jeff Thull explains why it's in everyone's best interest to instead focus on the cost of the problem itself....

The Best Way to Survive Hard Times: Build Strong Business Relationships

Make sure your salespeople’s relationship-building skills are up to snuff.