Analytical Skills 
Improve business decisions by learning how to gather, interpret and present data.

Develop specialized skills and strategies to help you assess patterns, identify relevant questions, gain data-driven insights and effectively share analytical information with others.

Topics
Search
Use my current location

You've Selected

Remove Business Functions
Clear All

Project and Process Management

Turning Your Customers into Fans

Marketing tips from the former Chief Marketing Officer of the New England Patriots football team.

Understanding the Characteristics and Motivations of Generation Z

AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (AMACOM, 2018).

Using Gamification to Collect Big Data

Big data can be collected through game design and gamification to improve customer engagement and build a relationship with the company brand. The right design of gamification is very important for it to deliver the desired results and insights. Gartner predicts that 80% of the gamification solution

Using the Power of the Press

Trade and consumer publications can help spread the word about your terrific product or service-and it's absolutely free. Here are some simple tips to get you started, from the Small Business Administration....

What Does Success Look Like for Your Company: Social Media Planning

Learn how to use social media planning to grow your business

What’s Your Sales Routine?

Everyone is completely overwhelmed on the social media front wondering where it begins and where it ends. Not to mention, it’s a HUGE time sink for everyone and discouraging to many when they don’t see immediate returns.

Why Listening Is the Top Sales Skill

Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth talkers who make the best salespeople, but in reality it’s those who have mastered listening and identifying people’s true motivations who are most successful.

You and Your Company: Making the Corporate Brand/Personal Brand Connection

Culture is a complex and critical component of leadership. Yet many leaders underestimate its impact or fail to deal effectively with it in conjunction with growth strategies and other business initiatives. As CEO Lou Gerstner said about IBM’s culture during a period of transformation, “I came to se