Ten Facebook Dos and Don'ts

How to take full advantage of Facebook's many features to get maximum ROI.

10 True Marketing Lessons from The Grateful Dead

Music fans know the Grateful Dead as rock legends and amazing musicians.

The "Accidental" Ambassador

Intentionally or not, when an entrepreneur ventures into a foreign market he or she becomes an unofficial American ambassador. Bill Dodson, an American who lives and runs a business in China, explains that to change how Americans are perceived around the world, we first have to change our own percep

The 5 Most Common Negotiation Tactics and How to Counter Them: AMA Research

Don’t be intimidated by the most common negotiation tactics. See how you can prepare yourself and be successful in any negotiation scenario.

The Art of the Product Discounting Strategy

How to bring in new customers by offering strategic discounts.

The Benefits of Un-Selling in Social Media

The PBJ of Marketing: E-Mail Marketing and Social Media

Here are five key steps to bring e-mail marketing and social media together.

Three Tips for Using Facebook as a Business Building Tool

If you plan to use Facebook to market your business, here are three rules to follow.

To Get Through the Downturn, Get Aggressive and Marketing

Cutting your marketing budget in today’s tight economy would be a big mistake.

Transforming Marketing

Learn how to transform marketing given today's fast-changing world.