Analytical Skills 
Improve business decisions by learning how to gather, interpret and present data.

Develop specialized skills and strategies to help you assess patterns, identify relevant questions, gain data-driven insights and effectively share analytical information with others.

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Project and Process Management

Managing PR in the Digital Age

Interview with Amy Binder, CEO of RF|Binder Partners, to discuss the current and future state of the PR business.

Pricing Strategy: Pricking the Veil of Value Exchange

Learn why today pricing must be focused on value exchange

Secrets of "Alpha" Companies

Companies like Starbucks, Victoria's Secret, and Harley-Davidson didn't become industry leaders by being the biggest, best value, or first to market. They dominate their categories by adopting "Alpha" strategies-making their customers feel special....

Shoestring Marketing Secrets

Hair replacement entrepreneur Sy Sperling started his business on a shoestring, then sold it for over $200 million. Now he shares his bargain marketing secrets with the rest of us....

Should You Offer a Discount?

Should you be discounting your prices on a consistent basis? Here are some ways to use discounts most effectively in an increasingly complex marketplace.

10 "Social Media Made Easy" Steps

Ten easy ways to get started using social media to promote your business.

Social Media Go to Work

Why should organizations become more focused on leveraging social media tools? There are two main reasons: 1. Millenials love them; #2. They work. Unfortunately, according to a new study by i4cp and ASTD, many companies are afraid to jump into the world of Facebook, Twitter, wikis, blogs, and podcas

Social Media Pitfalls for Employers

Managers: is it OK to “friend” a subordinate on Facebook? Are you responsible for an employee’s harassing tweets? Labor and employment attorney David L. Barron answers these and other tricky social media questions

How Social Media Can Impact your Brand | AMA

How to ensure social media work for, not against, your organization's branding efforts.

Social Media's Instant Access Means Instant Engagement

Knowing the members of your sales force will enable you to get them engaged and behind a winning program.