Analytical Skills 
Improve business decisions by learning how to gather, interpret and present data.

Develop specialized skills and strategies to help you assess patterns, identify relevant questions, gain data-driven insights and effectively share analytical information with others.

Topics

Know More About Selling!

Learn how important to your bottom line is research about selling.

Managing the Rumor Mill in the Workplace

Public relations strategies for dealing with corporate rumors from the former CEO PR giant Hill and Knowlton.

Marketing Effectively on Facebook

How to take advantage of Facebook's paid ads and boosted posts.

Marketing’s Seat at the Table

We live in a volatile, changing world. The simultaneous forces of increased globalization, localization and personalization are altering our social and business relationships. Demographic changes are causing major shifts in the products and service we provide.

Millennials Drive Workplace Social Media

Executives must make strategic decisions now about how to leverage the power of social media.

Morph Your Marketing Strategies from "New" Media to "Now" Media

How to reach today’s increasingly connected digital consumers.

Motto for the 21st Century: What's Mine Is Yours

While you may not be familiar with the term “Collaborative Consumption,” if you’ve used a Zipcar, set up a queue on Netflix, or even borrowed a book from the local library, you’ve been a participant. The authors of a fascinating new book, What’s Mine Is Yours, explore the 21st century business model

Moving from “Me First” to “We First”

In a podcast interview Simon Mainwaring discusses his connected, mutually dependent view of the world.

Overcoming the Enemies of Business Agility

Addiction to success and overlooking the value of small changes are two key obstacles to agility.

Passion Brands: Turning Customers into Evangelists

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ lives, says Jeff Rosenblum, founding partner of digital marketing agency Questus and co-author of Friction: Passion Brands in the Age of Disruption (powerHouse Books, 2017).