Customer loyalty doesn’t exist anymore. Rather, today’s customers don’t care where or from whom they buy—they want what they want and that can vary based on price, quality, location, and all the other information they can obtain prior to purchase.
Put your loyal customers to work for you through referrals.
Jack Welch said, "If you don't have a competitive advantage, don't compete." So what's your competitive advantage? If it's only based on price, you risk losing your customers and your best salespeople....