Strategic Planning

Develop the best strategic planning process to support your company’s goals.

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

Seminar Number: 02526

(340 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

Who Should Attend

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

  •   Classroom2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDU
  •   Online2 Lesson(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDU

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning
  • Identifying the questions and analyses that strategic planning must address
  • Organizing a structured strategic planning process
  • Developing a strategic mission, vision and unique value statement for your unit
  • Assessing the external and internal environment
  • Determining your organization’s performance profile and conducting a competitor assessment
  • Conducting a VRIO analysis for identifying sustainable competitive advantages
  • Applying an internal assessment to your organization
  • Making strategic decisions and conducting a SWOT analysis
  • Understanding the potential value of scenario planning
  • Building your strategic plan and crafting your executive summary
  • Communicating and executing your strategic plan
  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions
  • Identifying ways to align the organization toward a single purpose


Learning Objectives

  • Describe the Strategic Planning Process
  • Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
  • Begin Building a Strategic Action Plan for Your Area of Responsibility

Strategic Planning Overview

  • State Key Definitions of Strategic Planning Terms
  • Identify the Questions That Strategic Planning Must Address
  • Identify the Analyses Typically Incorporated in Strategic Planning
  • Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
  • Describe How Your Planning Relates to Planning at Other Levels of the Organization

The Strategic Pillars

  • Differentiate Between Mission and Vision
  • Examine Core Values and Their Role in Strategic Planning
  • Articulate the Unique Value for Your Unit
  • Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
  • Develop Mission and Vision Statements for Your Unit

Assessing the External Environment

  • Distinguish Between Macro and Market Environments
  • Identify the Macro and Market Trends That Are Shaping the Landscape
  • Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy

Assessing the Internal Environment

  • Explain the Components of an Internal Assessment
  • Understand the Concept of Core Competencies
  • Appreciate the Importance of Culture in an Internal Assessment
  • Apply an Internal Assessment Diagnostic to Your Organization

Making Strategic Decisions

  • Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
  • Describe How to Conduct a SWOT Analysis for Your Unit
  • Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
  • Identify Your Organization’s Integrated Components
  • Determine Your Strategic Imperatives and Performance Measures

Building Your Strategic Action Plan

  • Identify Key Elements of a Good Strategic Action Plan
  • Begin Developing Your Own Strategic Action Plan
  • Identify Key Elements of an Executive Summary

Communicating and Executing Your Strategic Action Plan

  • Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
  • Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
  • Identify Ways to Align the Organization Toward a Single Purpose
  • Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
  • Ensure Rewards and Recognition Are Linked to Strategic Progress
Download Extended Seminar Outline PDF

View a Sample of Our Reviews


340 reviews

Fantastic course. Really enjoyed the interaction with the instructor and fellow participants. I'm taking away a lot of great insights that will undoubtedly help as I progress in my career.
Great course to get you thinking strategically for your team, department, and enterprise. The interaction between the instructor and attendees is incredibly beneficial.
Best instructed and practical class I've taken to date. Sessions we interactive and the class worked together with much dialog, lots of feed back.
This course, while virtual, still afforded excellent, responsive interaction with the instructor and seminar participants and provided relevant and actionable strategic planning material. The key to having my learning objectives achieved was the knowledge, style and ability to relate to real-world issues of the instructor! All of my expectations were met/exceeded.
Great discussion led by the instructor and great content from the AMA material. The personal interaction amongst the group really helps to cement the material in my mind and provides other living examples of how other companies think through the material in different scenarios which expands my horizon for learning.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

Talent Triangle PDUs

[S&B] 12

Project Management Institute (PMI) Talent Triangle, 2015.
Reproduced with the permission of PMI. Copyright and all rights reserved

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

Recommended CPE Credit: 14 hours/Intermediate
Prerequisites: None
Advance Preparation: Online pre-and post-assessment
Delivery Method: Group Live
Field of Study: Technical – Management Services

In-Person Schedule

6 Sessions Available

Live Online Schedule

5 Sessions Available

  • $2,795.00 Non Members
  • $2,495.00 AMA Members
  • $2,363.00 GSA
Date Duration State City Zip
  2023-02-08 2023-02-09 Feb 8, 2023 - Feb 9, 2023 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2023-03-06 2023-03-07 Mar 6, 2023 - Mar 7, 2023 2 Days CA San Francisco 94103 San Francisco Register Now

  2023-04-24 2023-04-25 Apr 24, 2023 - Apr 25, 2023 2 Days IL Chicago 60601 Chicago Register Now

  2023-05-04 2023-05-05 May 4, 2023 - May 5, 2023 2 Days NY New York 10019 New York Register Now

  2023-05-25 2023-05-26 May 25, 2023 - May 26, 2023 2 Days TX Dallas 75001 Dallas Register Now

  2023-06-15 2023-06-16 Jun 15, 2023 - Jun 16, 2023 2 Days GA Atlanta 30309 Atlanta Register Now

2795.00 $