Paul Hellman on Communicating in 8 Seconds By: Published: Jan 24, 2019 In today's distracted world that's always pulling us in a million different directions it's hard to be memorable; there's too much information and too little time. In today's distracted world that's always pulling us in a million different directions it's hard to be memorable; there's too much information and too little time. In today's distracted world that's always pulling us in a million different directions it's hard to be memorable; there's too much information and too little time. Paul Hellman, author of the new AMACOM book You've Got 8 Seconds, joins us with tips on how to capture attention and keep it.AMA_Edgewise_1721.mp3