Nick Westergaard on Getting Scrappy By: Published: Jan 24, 2019 Social media is taking over marketing and it can be hard to keep up but you don't have to be Coca-Cola to make a splash in digital marketing. Social media is taking over marketing and it can be hard to keep up but you don't have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You'll be able to work smart, not hard, and do more with fewer resourcesAMA_Edgewise_1625.mp3