Mark Johnson on Finding Consumer Needs By: Published: Jan 24, 2019 What is White Space and how you can use it for your business?In his new book, Mark Johnson developed the idea of White Space, a need in the market that your company can meet. Whether it’s improving on what you already work on or finding something new to perfect, every company has some White Space just waiting to be filled.AMA_Edgewise_1015.mp3