Lina Echeverria on Fostering a Culture of Ideas

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Published: Jan 24, 2019

Lina Echeverria talks to us about allowing ideas to flow freely in your organization. It takes an understanding culture to foster creativity. Lina Echeverria, author of the new AMACOM book Idea Agent, knows how it feels to fight for creative input. Now that she's in a leadership position, she does her best to make sure her teams don't feel the same aggravation she's experienced. Team members need to know they're safe to vocalize their ideas and, even if those ideas aren't eventually accepted, they feel heard.AMA_Edgewise_1302.mp3