Jim Collins and Mort Hansen on Flourishing in Uncertainty

Jim Collins and Mort Hansen, co-authors of the book Great By Choice, discuss their research on fundamental business concepts and why some companies excel in chaos, turbulence, and uncertainty while others do not. Jim describes it as the most fascinating analysis that he’s ever been associated with in nearly twenty five years of research. Some of those fascinating insights include the role of luck and innovation, their “triad of behaviors”, as well as firing your “bullets” and then firing your “cannonballs.”  Companies like IBM, Microsoft, Southwest and Pacific Airlines have used these techniques with great success.

Jim Collins and Mort Hansen, coauthors of the book Great By Choice, discuss their research on fundamental business concepts and why some companies excel in chaos, turbulence, and uncertainty while others do not. Collins describes it as the most fascinating analysis that he’s ever been associated with in nearly twenty five years of research. Some of those fascinating insights include the role of luck and innovation, their “triad of behaviors”, as well as firing your “bullets” and then firing your “cannonballs.”  Companies like IBM, Microsoft, Southwest and Pacific Airlines have used these techniques with great success.