James Kilts on Doing What Matters By: Published: Jan 24, 2019 Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership. For additional training on this topic, consider these AMA seminars: Fundamentals of Marketing: Your Action Plan for Success Aligning Marketing and Sales: Achieve Success Through Collaboration Measuring and Maximizing Marketing ROI AMA's Advanced Course in Strategic Marketing Developing and Executing a Customer-centric Strategy For related reading from AMACOM Books: Beyond Buzz by Lois Kelly The Secrets of Word-of-Mouth Marketing by George Silverman Be a Network Marketing Superstar by Mary and Wayne ChristensenJames M. Kilts has led three major companies - Gillette, Nabisco, and Kraft -into prosperity by doing what matters on the fundamentals. In Doing What Matters, a vivid first-person account of his executive experiences, he reveals his system for success...James M. Kilts has led three major companies - Gillette, Nabisco, and Kraft -into prosperity by doing what matters on the fundamentals. In Doing What Matters, a vivid first-person account of his executive experiences, he reveals his system for success that is both cutting-edge and back-to-basics. Mr. Kilts has a worldwide and world-class reputation as a business leader. Dubbed a "brand mechanic" by The Wall Street Journal, he is especially well-known for reviving brands and turning around established companies like Nabisco and Gillette. He successfully integrated the Kraft and General Foods divisions within the Philip Morris Companies. As president and CEO at Nabisco, he revitalized several famous but flagging brands, introduced successful new brands, and gained market share for virtually every product line. He did the same thing as CEO of Gillette, increasing sales 5% in the first year and almost 10% in the next, and increasing stock price by 20% - then led Gillettes acquisition by Procter & Gamble. Currently, Mr. Kilts is a Founding Partner of Centerview Partners, a private equity and financial advisory firm.AMA_Edgewise_0721.mp3