Jackie Barretta on Primal Teams By: Published: Jan 24, 2019 Jackie Barretta, author of Primal Teams, published by AMACOM, want you to know that emotions do belong at work. Jackie Barretta, author of Primal Teams, published by AMACOM, wants you to know that emotions do belong at work. You want people who are positively emotional about a project they're working on and are happy and motivated to do the work necessary. People think most creatively when they're in an optimal emotional state. However, emotions like fear and anger are primal emotions that take hold much faster than logic and reason. Instead of sweeping these emotions under the rug, acknowledge them head-on, confront the problem, and create a culture that encourages people to speak up. AMA_Edgewise_1424.mp3