Gordon Patzer on Why Looks Matter More than You Think By: Published: Jan 24, 2019 Strategic alliances and partnerships play a crucial role in growing businesses in today’s marketplace. But for every success story, there are numerous perils and pitfalls waiting to cause alliances to fail – so what are the secrets to strategic alliance success? The Association for Strategic Alliance Professionals awarded a handful of companies its annual Alliance Awards for demonstrating excellence in strategic alliances. In this podcast we interview several strategic alliance executives from these companies to share insights behind their outstanding success. Norma Watenpaugh, Vice Chairman of ASAP, introduces her organization and its commitment to strategic alliance excellence. Danita Brewer, Senior Manager of Alliance Effectiveness at Procter and Gamble Pharmaceuticals. P&G Pharmaceuticals has driven double-digit sales growth for five consecutive years based on its portfolio of 28 different alliances. John Buckingham, Senior Vice President of Alliance Management with Endo Pharmaceuticals. Endo has built its success in pharmaceutical development and marketing by aggressively seeking effective alliance management practices at all points along the value chain, and as a result they have really changed the landscape of the pharma industry. Henk De Graauw, director of alliances at KLM Airlines, which started the first airline joint venture with Northwest over a decade ago, and has since grown into the Sky Team Alliance, which commands a 31% share of the North Atlantic market. Michael Weller, Programme Director, British Telecom/Hewlett Packard Alliance. BT’s alliance with HP has created significant value for both parent companies, generating approximately $1 billion in less than three years. For additional training on this topic, consider these AMA seminars: * Essentials of Strategic Alliances and Partnerships * Launching and Managing Strategic Alliances and Partnerships * Evaluating Strategic Alliance and Partnership Success Find out more today! Read these AMACOM Books: * Building, Leading, and Managing Strategic Alliances by Fred A. Kuglin, Jeff Hook * The Strongest Link: Forging a Profitable and Enduring Corporate Alliance by Gene Slowinski, Matthew W. Sagal * Mergers and Acquisitions from A to Z, 2nd edition by Andrew J. Sherman, Milledge A. Hart * Raising Capital, 2nd edition by Andrew J. ShermanDr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both women and men, and how it touches every part of our lives. In his book Looks, (AMACOM) - he reveals not only its impact on romance, but also on...Dr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both women and men, and how it touches every part of our lives. In his book Looks (AMACOM),he reveals not only its impact on romance but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. Looks is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our overall obsession with being beautiful. Dr. Patzer has held various executive positions in and out of the academic world. He is currently dean of Chicago's Roosevelt University and is the founder and director of the Appearance Phenomenon Institute. Dr. Patzer has investigated "lookism" and the physical attractiveness phenomenon for more than 30 years and has been featured in such publications as the Los Angeles Times, Harpers Bazaar, Mademoiselle, Elle, and Self Magazine. He has also been featured on Dateline NBC, The Today Show, and The O'Reilly Factor. In this week's "You've Been Spotted" segment, Kevin Lee asks participants from AMAs course "Presentation Skills for IT and Technical Professionals" about how much looks matter to their jobs. Listen to these participants share what they've learned from the course, and hear insights from Irv Rose, veteran instructor on presentation skills.AMA_Edgewise_0803.mp3