Dr. Susan Smith Kuczmarski and Thomas Kuczmarski on Changing the Way We Lead and Succeed By: Published: Jan 24, 2019 In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Erich is the Founder and Chief Executive Officer of Vivaldi Partners, a global strategy, innovation, and marketing firm. In this week’s You’ve Been Spotted segment, Kevin Lee asks participants from AMA’s course “Strategic Planning” about what opportunities they’ve found that were hidden in plain sight. Listen to these participants share what they’ve learned from the course. For additional training on this topic, consider these AMA seminars: * Driving Organic Growth: How to Maximize All of Your Company’s Assets * AMA's Advanced Course in Strategic Marketing * Creativity and Innovation: Unleash Your Potential for Greater Success * Developing and Executing a Customer-centric Strategy * Market Research: How to Get the Right Data to Make the Right Decisions To learn more, read these AMACOM Books: * Bigger Isn’t Always Better: The New Mindset for Real Business Growth, by Robert M. Tomasko * The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities, by Robert E. Johnston, Jr., J. Douglas BateeFor centuries, leaders have been operating within a "control and compete mindset. But times are changing. More and more, at the helm of successful companies, you'll find a different sort of leader. Collaborators, not controllers, they are "square...For centuries, leaders have been operating within a "control and compete mindset. But times are changing. More and more, at the helm of successful companies, you'll find a different sort of leader. Collaborators, not controllers, they are "square apples", bold men and women who dare to create success by reshaping the workplace in unexpected ways. In their book Apples are Square: Thinking Differently about Leadership, Susan Smith Kuczmarski and Tom Kuczmarski profile 25 values-based leaders to discover a new model of leadership for the 21st century. "Squared apples" symbolically stand for a new way to lead in the workplace and a new way to measure success--both personally and professionally.... We, as a society, need to take bruised work environments and reshape them into dynamic, inclusive, and collaborative organizations. Likewise, we need to reexamine the central core within our own personal life. Is the core selfish or selfless? ... Is our orientation geared toward using people or getting the most out of them for themselves as well as for the good of the organization? Serving others, helping others, and inspiring others to bring out their inner core of strengths and talents is what the new definition of success is all about. In this weeks You've Been Spotted segment, Kevin Lee asks participants from AMA's course "Management Skills for New Supervisors" about what challenges they face as team leaders. Listen to these participants share what they've learned from the course.