Christine Eberle on Social Media and Corporate Culture

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture. 

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multigenerational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.