Ben Parr on How to Get and Maintain Attention By: Published: Jan 24, 2019 Whether it's a 75 year old brand or a charity organization or an individual contributor, we all need attention, to be listened to, to get anything done.Ben Parr, author of Captivology: The Science of Capturing People's Attention, joins us with multiple case studies of brands and organizations who used marketing and social media effectively to keep the public's attention. Whether it's a 75 year old brand or a charity organization or an individual contributor, we all need attention, to be listened to, to get anything done.AMA_Edgewise_1601.mp3