Andy Sernovitz on successful word of mouth marketing By: Published: Jan 24, 2019 In her book World Class Teams, Lynda McDermott provides a hands-on guide on how to develop, launch, lead, and evaluate world class teams. With her coauthors William Waite and Nolan Brawley, Lynda draws heavily from their experience with such international firms as Pfizer, Colgate, AT&T, and Motorola to give managers, executive training organizations, team leaders, and HR and OD specialists. Lynda is president of CEO of EquiPro international. She is an American Society of Training and Development award winner for her work in the creation and management of cross-functional global teams. For additional training on this topic, consider these AMA seminars: Leading Remote and Virtual Teams Leadership and Team Development for Managerial Success Leadership Skills and Team Development for IT and Technical Professionals Coaching and Motivating Your Sales Team Project Team Leadership For related reading from AMACOM Books: Team Workout: A Trainer’s Sourcebook of 50 Team More Quick Team-Building Activities for Busy Managers Team-Building Workshop, The Virtual Handshake, TheAndy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable...Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.AMA_Edgewise_0722.mp3