Allen Adamson and Joel Steckel and the Increasing Rate of Change By: Published: Jan 24, 2019 "What's your five year plan?" It's a classic interview question that just isn't relevant anymore, now that the market landscape can be radically different within months, never mind years."What's your five year plan?" It's a classic interview question that just isn't relevant anymore, now that the market landscape can be radically different within months, never mind years."What's your five year plan?" It's a classic interview question that just isn't relevant anymore, now that the market landscape can be radically different within months, never mind years. Allen Adamson and Joel Steckel, authors of the new book Shift Ahead, join us to talk about companies and brands that shifted their whole worldview to make sure they stayed relevant.AMA_Edgewise_1811.mp3