Adam Werbach on the Strategic Advantage of Sustainability
Published: Jan 24, 2019
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible—bad for business, bad for shareholders, bad for the environment.
In his book Strategy for Sustainability, author Adam Werbach argues that sustainability is now a true competitive strategic advantage and building it into the core of your business is the only means to ensure that your company—and your world—will survive.
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