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Koen Pauwels on How It's Not the Size of the Data, It's How You Use It

Koen Pauwels , consultant and expert on marketing ROI (Return on Investment), describes why smarter marketing can help drive up sales profits for any company. How is big data affecting marketing trends today? In many ways it sets the benchmark for marketing to be held more accountable for business p

Kory Kogon on Using Technology Wisely

In this episode of AMA Edgewise, we talk to Kory Kogon one of the Co-Authors of The 5 Choices: The Path Extraordinary Productivity . Kory explains why it is both easier and harder to achieve extraordinary productivity. In a business world filled with technology made to increase productivity, those s

Kristi Hedges on Establishing Executive Presence

Strong leaders have a notable “presence,” which Kristi Hedges , author of The Power of Presence defines as the quality to connect and inspire others. According to Hedges, anyone can refine his or her presence and become a leader in their domain through commitment and authenticity. She explains how t

Kurt Andersen on Resetting Our Economy the Right Way

“It’s the end of the world as we’ve known it,” Kurt Andersen writes in his book Reset, “but it isn’t the end of the world.” In his book, Andersen explains why the current economic crisis is actually an historic moment of great opportunity to get ourselves and the nation back on track.

Larry Samuel on the History and Future of Wealth Culture

As Americans, we are unapologetically obsessed with money and the people who have a lot of it. We are curious, to say the least, about how rich people make their money, how they spend it, and what separates them from the rest of us. Rich: The Rise and Fall of American Wealth Culture by Larry Samuel

Larry Schweikart on the Legacy of American Entrepreneurs

What entrepreneurs best characterize America’s business past and why? The American Entrepreneur: The Fascinating Stories of the People Who Define Business in the United States by Larry Schweikart illustrates the history of business in the United States from the point of view of the enterprising men

Laurence Miller on Handling Difficult to Disturbed Employees

Every workplace is filled with a wide range of personalities. From Difficult to Disturbed (AMACOM), the new book by Dr. Laurence Miller , gives managers the insight, understanding, and tools they need to get the best from those who present the toughest problems. From Difficult to Disturbed helps rea

Lawrence Allen on the War for Chocolate in China

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh

Len Sandler on Becoming an Extraordinary Manager

Nearly all managers dream of being inspiring leaders who elicit the most from their people. But while they may understand the skills needed to manage their teams, very few know how to put their knowledge into practice. Now, any manager can get exceptional results and make an important contribution t

Leighton Read on What Avatar Teaches Us About Work

Leadership. Quality analysis. Problem solving. Sales. They’re tasks not only found in business, but also in online role playing games. By using entertainment as a model, Leighton Reed says we can change the way we approach our work.

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