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Fundamentals of Strategic Planning

Improve your knowledge of strategic planning to understand what senior management is thinking and why—and increase your value to your organization!

Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.

Seminar Number: 02565

4.6
(131 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

Home>Course Topic>Strategic Planning>Fundamentals of Strategic Planning

Who Should Attend

Managers and supervisors who want to expand their strategic planning skills and management perspective…and anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.

  •   In-Person2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDCs, 12 PDU, 12 PHR, 12 PMU, 12 SPHR
  •   Live Online2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDCs, 12 PDU, 12 PHR, 12 PMU, 12 SPHR
 
 

Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.

  • Understand what strategy and strategic planning mean to an organization
  • Learn key concepts and the language used by those involved in strategic planning
  • Discover various approaches companies use to develop strategy
  • Find out how strategy moves from concept through implementation to realization
  • Recognize techniques companies use to assess their current and future environments
  • Identify specific ways you can contribute to your organization’s strategic success
  • What strategy and strategic planning really mean
  • How strategy creates value for customers and stakeholders
  • How companies develop strategy: seven strategic planning processes
  • The strategic planning process in action: five stages of a classic approach
  • Assessing the environments
  • Three Ds of strategy: discussion, decision, development
  • Implementing strategy: how strategy cascades through the organization

Learning Objectives

  • Define Strategic Planning and Strategy
  • Articulate Five Essential Strategy Decisions That Drive Strategy Formation and Implementation in an Organization
  • Describe How Strategy Cascades Throughout an Organization
  • Link Your Specific Role to the Organizational Strategy and to the Actions Required to Implement the Strategic Plan

What Is Strategic Planning?

  • Define Strategic Planning and Strategy
  • Identify Five Key Questions for Organizational Success
  • Recognize a Generic Process for Strategy Formation
  • Determine Key Stakeholders
  • Describe How Strategy Permeates the Organization

Why Organizations Create Strategy

  • Recognize the Grand Design Within the Organization
  • Explain the Significance of the Environments Affecting the Organization
  • Discuss Growth and Profit Strategies
  • Describe Various Market Segmentations
  • Identify How Organizations Create Value for Their Customers and Stakeholders
  • Express How an Organization Decides It Value Proposition
  • State Why It Is Important to Link Your Actions to Strategy

The Strategic Planning Process in Action

  • Identify the Five Stages of a Classic Strategic Planning Framework
  • Describe How Strategy Works in an Organization
  • Articulate the Highlights and Time Requirements of the Process
  • Recognize Your Role in Your Organization’s Strategic Plans

Assessing the Environment

  • Identify Strategic Patterns in the Environment
  • Explain and Anticipate Patterns
  • Express Why Assessing the Environment Is Important
  • Describe Six Tools/Techniques for Conducting External and Internal Assessments

Three Ds of Strategy—Discussions, Decisions and Development

  • Review Key Stages of the Strategic Planning Process
  • Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
  • Appreciate the Rationale Behind Strategic Decisions

Implementing and Reviewing Strategy

  • Discuss Strategic Alignment and What It Means to an Organization
  • Identify the Ways an Organization Creates Strategic Alignment
  • Develop a Series of Questions to Facilitate Strategic Conversations
  • Recognize Accountability Systems
  • Identify Reward and Recognition Incentives for Success
  • Express Why, When and How Often Strategy Should Be Reviewed

Alternative Approaches to Create Strategy

  • Identify Seven Strategic Planning Approaches
  • Discuss Which Approach Would Best Fit Your Organization
Download Extended Seminar Outline PDF

View a Sample of Our Reviews

4.6

131 reviews

 
The course lived to its name of introducing strategic planning. I started with a vague idea about the topic and ended up knowing how to draft a strategy
4
Mahdi A.
 
Team Leader Operations Technical Services
 
Industry: Media & Internet
A hands-on class for learning how to use strategic planning exercises and tools. Instructor was knowledgeable and had good experiences and examples to share. The class participants came from a variety of industries/backgrounds and this mix provided for healthy discussion. I would recommend this class to others.
5
Jody B.
 
Partner Relations Sr Manager
 
Industry: Retail
The training was thorough and communicated in a way that made it easier to apply to our own individual roles and organizations.
4
Erin F.
 
Clinical Research Associate
 
Industry: Manufacturing
The sessions were well planned and delivered. The resources and processes shared were excellent. It was a valuable experience as we begin to support school districts beginning the strategic planning process.
5
Doreen B.
 
Director Educational Programs
 
Industry: Education
I thought the material presented was useful, informative and delivered in an professional manner. The instructor was very knowledgeable in the training being presented.
5
Mark B.
 
Production Planner
 
Industry: Manufacturing

This course is valid for 12 PMUs.
7 Business Acumen [BA]
5 Analytical Intelligence [AI]

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

The use of this seal confirms that this activity has met HR Certification Institute's (HRCI) criteria for recertification credit pre-approval.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

Talent Triangle PDUs

[S&B] 12

Project Management Institute (PMI) Talent Triangle, 2015.
Reproduced with the permission of PMI. Copyright and all rights reserved

AMA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM.

 

AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

Recommended CPE Credit: 14 hours/Basic
Prerequisites: None
Advance Preparation: None
Delivery Method: Group Live
Field of Study: Technical – Management Services

In-Person Schedule

3 Sessions Available

Live Online Schedule

2 Sessions Available

  • $2,795.00 Non Members
  • $2,495.00 AMA Members
  • $2,390.00 GSA
Date Duration State City Zip
  2025-08-21 2025-08-22 Aug 21, 2025 - Aug 22, 2025 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2025-09-29 2025-09-30 Sep 29, 2025 - Sep 30, 2025 2 Days NY New York 10019 New York Register Now

  2025-11-17 2025-11-18 Nov 17, 2025 - Nov 18, 2025 2 Days IL Chicago 60601-5927 Chicago Register Now

The course lived to its name of introducing strategic planning. I started with a vague idea about the topic and ended up knowing how to draft a strategy
4
Mahdi A.
 
Team Leader Operations Technical Services
 
Industry: Media & Internet
A hands-on class for learning how to use strategic planning exercises and tools. Instructor was knowledgeable and had good experiences and examples to share. The class participants came from a variety of industries/backgrounds and this mix provided for healthy discussion. I would recommend this class to others.
5
Jody B.
 
Partner Relations Sr Manager
 
Industry: Retail
The training was thorough and communicated in a way that made it easier to apply to our own individual roles and organizations.
4
Erin F.
 
Clinical Research Associate
 
Industry: Manufacturing
The sessions were well planned and delivered. The resources and processes shared were excellent. It was a valuable experience as we begin to support school districts beginning the strategic planning process.
5
Doreen B.
 
Director Educational Programs
 
Industry: Education
I thought the material presented was useful, informative and delivered in an professional manner. The instructor was very knowledgeable in the training being presented.
5
Mark B.
 
Production Planner
 
Industry: Manufacturing
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