Salespeople: distinguish yourself from the pack by adopting a "you" point of view toward your customer. Ask: "What are your goals?" "What's your take on this?" "What is the biggest challenge you're facing right now?"...
We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the resources you need and prompt vital contacts to return your phone calls. But what exactly is persuasion?
Chief experience officers must inhabit five roles to build experience staging into the fiber of an organization and make it a premier experience stager.
How do you attract, get new customers, and maintain customer loyalty with a limited ad and marketing budget in a recession?
What do salespeople and physicians have in common? Both know that their success is based on their ability to serve the needs of their clients. They do their research, come up with a diagnosis, and devise a plan to "cure" their clients' ills....
On a social level, humans are hard-wired to be part of a tribe. Growing up, we want to fit in with our peers whether in attire, interests, or ambitions. As adults we tend to seek out like-minded people to hang our hats with.
Is a C-level customer service person the key to taking your company's sales to the next level? Maybe. Or maybe not. An experienced CCO offers advice to help you decide....
In creating an ad, making a sales pitch, preparing for a presentation, or writing a memo, improve your message by asking: What's the big idea?
Win customers and increase your market share by helping customers make speedier purchasing decisions.
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