Analytical Skills 
Improve business decisions by learning how to gather, interpret and present data.

Develop specialized skills and strategies to help you assess patterns, identify relevant questions, gain data-driven insights and effectively share analytical information with others.

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Project and Process Management

How Much Is a Like Worth?

Getting a customer to "like" your company on Facebook is only the first step in building a successful customer relationship.

How to Be Addict-able to Your Customers

Six ways to become indispensable to your customers.

How to Get Customers to Like You

A social media expert explains how businesses can effectively use Facebook's like function.

How to Make the Most of the Recovery

How to take advantage of the recovery by concentrating on delivering customer value.

How to Turn Your Company into an Innovation Machine

Innovation tips from Terry Jones, founder of Travelocity and Kayak.com

How to Write an Executive Summary for a Marketing Plan

Your executive summary features key elements of the marketing plan, so write it after you finish the plan.

Inspiring Customers: Lessons from Nonprofit Organizations

Many of today’s most powerful brands have converted from old-line commercialism to do-good capitalism, adopting tag lines that talk about inspiration, passion, and a desire to make the world a better place. In short, big business is taking a tip from the nonprofit world, where building a meaningful

Interesting Bedfellows: Why a Teaming of HR and Marketing Makes Sens

Brand can no longer be driven solely by Marketing. It demands more cross-functional collaboration. And while HR would seem a strange bedfellow to Marketing, there is much that HR can do to support internal effort to deliver the brand promise. And HR,...

Is Twittering a Productive Use of Work Time?

Is the wildly popular social networking tool Twitter only for the superficial and narcissistic, or does it have valid business value?

Is Your Business Tweeting in the Dark?

Tips on getting your business's message across, from the author of The Social Media Survival Guide.