Learn what Marla Bace does to drive strategic business changes, mentor individuals on her team, and much more.
Steve Howard, author of the book Boomer Selling, explains why businesses should market to Baby Boomers.
Authenticity used to mean a product was made by the person whose name was on the label. Now it means the product is real, not as opposed to fake, but as the opposite of cynical.
We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the resources you need and prompt vital contacts to return your phone calls. But what exactly is persuasion?
Learn how to build your brand from the inside, building positive messages for customers through your employees.
Chief experience officers must inhabit five roles to build experience staging into the fiber of an organization and make it a premier experience stager.
Learn how to maximize benefits of social media.
On a social level, humans are hard-wired to be part of a tribe. Growing up, we want to fit in with our peers whether in attire, interests, or ambitions. As adults we tend to seek out like-minded people to hang our hats with.
Acclaimed author C.K. Prahalad has devised a brilliant plan for helping the world's five billion poor people: transform them into consumers. His mission is to prove that it's possible to build a profitable win-win relationship between big business...
Every mouse click and screen tap generates tiny bits of information that build up into a gigantic data crush. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it.